"Tidbits"

In this section we strive to provide helpful, interesting and educational information related to advertising, marketing and printing. We hope that you will find what we have to share a useful tool in understanding the many aspects of this industry. Your feedback and questions are appreciated. Please feel free to email info@advancedgraphic.net with any comments.

THE INFLUENCE OF COLOR IN MARKETING

Countless studies have been made and articles written throughout the ages about the psychology of color and how it affects everything from healing and emotions to response in non-verbal communication. Consumers are generally unaware of the persuasive effects of color, as much of the human reaction is subliminal. Color has the power to immediately stimulate the senses and exert the power of suggestion. As designers we are keenly aware of human reaction to certain colors and how to use this knowledge to influence... Read More >>

“Squirt,” the company mascot, takes his job as greeter very seriously. Every customer who comes in gets an enthusiastic welcome. Fussed over and spoiled by all, Squirt’s life has vastly improved since his days as a neglected dog roaming the streets of a small Florida neighborhood. He was rescued into a loving home and has turned out to be a loyal and sweet companion, giving back every bit as much as he receives.